In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. The producers can have a number of advantages through operating sales promotion plans. It is said “sales promotion spending is big and getting is bigger.” Spending on sales promotion is increasing, sometimes at the expenses of other promotion methods for sales reasons. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. CODES (10 days ago) importance of sales promotion for a Company! Importance of sales promotion to producers. No business will ever need to run any promotions if there wasn’t any competition. The most important purpose that a promotion serves is that it sets a business apart from its competitors. The sales will increase as a result and with a successful promotion like this the business will get more return on … It was totally sporadic and unplanned. Importance of Sales Promotion for a Company. It can be a specific tool for the sales promotion … What is Sales Promotion – Growing Importance of Sales Promotion. Sales promotion has proved successful in increasingly competitive markets. The importance of sales promotion cannot be underestimated. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Sales are the lifeblood of a business—without sales there would be no business in the first place; therefore it is very important that if a business wants to succeed, it should have a sales promotion … It is an important component of the marketing program. It was then, only a minor activity related either to advertising or to personal selling..