1 should have a sales aspect (coupon, product news, press release), aka, a piece of content most people will simply ignore. For what purpose do they use Instagram, Facebook, and other networks? Plus, some of the wilder stats may get your gears turning about other content ideas, such as…. If you’re running a contest for a free year of your software, you know your subscribers are going to want in! Aggregate awesomeness from other sources - Another easy way to create killer content is to curate quality content from elsewhere. We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Take this landing page template as an example – it explains the basic layout and fundamentals, letting users get a grasp on great landing page essentials before making their own. If it did, great! It’s recommended you write as many as 5-10 titles for every article, then choose the best! It can also tell you exactly how (or how not) to run your next campaign. The campaign resulted in capturing the attention of worldwide press – telecasted live over 80+ TV channels around the world, as well as various social media channels including 8M concurrent views on Youtube. From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. To classify as “SMART”, a goal must be Specific, Measurable, Attainable, Relevant, and Timely. Check out tools like HubSpot, Buffer, and MailChimp to help you schedule and manage your campaign promotions. 4-1-1 – The 4-1-1 concept comes from Andrew Davis, author of Brandscaping. with a download or by filling out a form). What magazines do they read? Sweepstakes - The most traditional of contests, sweepstakes/giveaways are a tried and true classic. What cultural references would they understand? Which one is most aligned with your own? Possible podcast concepts include discussing hot industry news or interviewing experts, in your space. First, I’d define my key performance indicators (KPIs) for each medium, which may look like: Then, I’d define my primary campaign KPI: Instagram branded hashtag mentions. You can link to or call out other pieces of content mid-post, or list some related articles at the end of your post. Even a superb blog post won’t get the attention it deserves without a good title. This may seem like a lot of metrics (depending on your campaign), but keeping an eye on these numbers can help you assess your campaign accurately and better understand how to improve. We're committed to your privacy. For visual learners, a graph will be much easier to interpret than a chunk of text and numbers. Of course, some marketing channels will naturally perform better depending on your business and... 2. Best New Year Marketing Ideas for 2020. I’ve curated a list of 20+ Holiday Marketing Ideas to Boost Ecommerce Sales in 2020. ): Ready to grow your business? 10 Marketing Campaign Ideas to Increase Brand Awareness. Apps like Belly and Foursquare combine gamification with customer loyalty programs. Where does my audience hang out online? Free and premium plans, Sales CRM software. What would make you feel like your campaign is worthwhile if it doesn’t involve meeting your goal? The campaign featured its own landing page, video marketing assets, and hashtag (#GoodGoesRound), separating it from its “parent” brand and making it shareable among its audience. We’ll use this example throughout this guide. Add a visual element to ALL your content pieces – People get bored with text really fast! Your landing page should be ripe with benefits for your audience, especially the unique value proposition (UVP) of your campaign. One great thing about sharing expert opinions – chances are, the folks you write about will share your write-up with their own followers! The people who really love a good deal tend to frequent deal sites and forums. Ordering new business cards? And guess what? 9 Marketing Campaign Ideas That Will Accelerate Small Business Growth 1. Offer bonus points for sharing - If you offer users bonus points for sharing news of your contest via social media, they’ll be much more likely to concede. This is helpful content that gets relevant users familiar with your brand; and a strong brand makes for strong advertising. Why is that? And more… Let’s break down some awesome examples of uber-creative interactive … But making the hard decisions now will make your life — and campaign — much easier in the future. (Thanks for the heads up from Shopify). That’s why politicians campaign for a specific election and militaries campaign for a specific battle. Free and premium plans, Content management system software. Take your time with titles – While we’re on the subject, Upworthy is famous for their killer, clickable headlines. This choice depends on your audience preference, budget, and brand engagement levels, among other factors. If you’ve combed through the previous section, you should have all the answers you need to guide you through this step. You must also consider how your audience would benefit from completing your action and include that in your CTA. Based on your people and financial resources, how often can you afford to post and promote your campaign content? Bonus: We've pulled all of these tips (and 5 more!) Diversify your content. Useful templates - Templates are another powerful form of visual assets that visitors find extremely helpful. If your campaign involves multiple marketing efforts (such as social media, direct mail, and radio ads), it’s wise to define how you’ll measure your campaign on each medium.