I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. Black Friday deals: see all the best offers right now! © That is a major differentiator for us. Opinions expressed by Forbes Contributors are their own. “These are some of the levers that have been fueling growth,” she said. Receive news and offers from our other brands? “2019 was a milestone year and a part of that was being able to leverage efficiencies from being in a multi-brand platform,” she said. Sonic's new logo as part of its new marketing and branding campaign. You will receive a verification email shortly. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. Thank you for signing up to Creative Bloq. England and Wales company registration number 2008885. I later added fast casual and pizza beats to my portfolio as editorial director of. You may opt-out by. Visit our corporate site. The company announced its new look in a tweet, with the message 'We take "new year, new me" VERY seriously', apparently unaware that it's already February. Or perhaps Don McAllister puts it better with his succinct: "It looks as beautiful as their food is healthy." The evolved logo is a "clean, fresh, crisp" take on the previous Sonic logo with red lettering and the brand's iconic double-delta outlined in blue. This work also correlates with the intensive consumer research conducted for the campaign. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. Some see a connection to atomic orbits, others think it has a more '50s car tailfin vibe. : You are free: to share – to copy, distribute and transmit the work; to remix – to adapt the work; Under the following conditions: attribution – You must give appropriate credit, provide a link to the license, and indicate if changes were made. Though that may seem like a subtle change, it is a significant one, according to CMO Lori Abou Habib. All Rights Reserved, This is a BETA experience. There's also a bizarre font update that manages to pack an impressive number of typographical oddities into so few letters. Creative Bloq is part of Future plc, an international media group and leading digital publisher. On September 13, 1999, Sonic updated its logo. Next year marks the 30th anniversary of Sonic the Hedgehog's first outing on Sega's Mega Drive, and the company has just revealed a brilliant new logo to mark the occasion. All rights reserved. MacBook Black Friday: All the best MacBook Pro and MacBook Air deals, Apple Black Friday 2020: Huge savings on iPad Pro, MacBook, Apple Watch and more, The best monitors for photo editing in 2020, The best tablets with a stylus pen for drawing and note-taking in 2020. Creative Bloq is supported by its audience. The 21 best stocks to buy for 2021. We have 56 free Sonic vector logos, logo templates and icons. Magazine. Do not cut down, fade out, or otherwise omit them from your production. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation BrandVoice. Also as part of this shift, the brand is making a tagline shift from “This is how you Sonic” to “This is how we Sonic.”. Those technologies include a dynamic menu board system and an order-ahead app. Overall, a solid bad job from start to finish." Sonic's order-head process allows customers the ability to “be first in line every time.” In an increasingly hastened world, that is a big deal. Sonic's new logo as part of its new marketing and branding campaign. In 2019, the company turned in record average unit volumes of $1.3 million. The new design features a blue silhouette of Sonic in profile atop the words '30th anniversary'. © 2020 Forbes Media LLC. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! Let's take a very quick tour of Sonic's various logos before we explore the response to the new look. This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. Gulp. Such AI-driven, personalized systems have yielded early success at other chains, including McDonald’s. The logo you're probably familiar with, and the one that appears on most restaurant signage, is pictured below. The two arrowheads were added. Learn more. Officially, Sonic replaced this classic Americana-style logo with a single-colour version (shown below). (For more iconic brand design, see our guide to the best logos ever.). TuneIn, the leading live global streaming and on-demand audio service, today unveiled its new sonic logo in a branding effort to deepen listeners’ connection to the audio content they love in a world of voice assistant-powered entertainment. Sonic logo vectors. Why Tesla stock could go to $1,000, according to a … How can we offer more convenience and more personalized experiences for our customers? “But there is so much more to Sonic than what consumers know, than what we’ve told them. You can download in .AI, .EPS, .CDR, .SVG, .PNG formats. New Logo for Sonic Noted. In 2018, however, Sonic's sales and unit counts increased nearly 1% and 0.4%, respectively. Click here to get text messages with exclusive offers and the latest news from your local SONIC ® Drive-In!

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