The role of love in satisfied customers’ relationships with retailers. Berg Publishers. Journal of Fashion Marketing and Management, 21(4), 453-467. Wu, J., Kim, A., Chen, L., & Johnson, K.P.K. Kim, G., & Rothenberg, L. (2020). (Ed.). J. Their buying decisions heavily depend on factors like brand differentiation, reputation, and customer-oriented policies. Retailing today is operated at a global level in nearly every aspect, from product development, human recourses, sourcing, to distribution. To deliver a personalized approach and address to your customers’ needs and preferences effectively, you need to get to know them at a deeper level. Effect of consumer relationship proneness on perceived loyalty program attributes and resistance to change. Determinants of mobile coupon adoption among US consumers: Assessment of gender difference. & Wu, J. The effect of lifestyle and shoppable fashion product displays on consumers’ approach and avoidance behavior. Journal of Fashion Marketing and Management. A profile of US consumers. Here, you can apply the SWOT (strengths, weaknesses, opportunities, threats) approach. Wu, J. Wu’s scholarship is focused on the intersection and innovation of design and retail merchandising. ... you need to implement a set of adequate market research tools into every segment of this process. 5-12). Perceived benefits of retail loyalty programs: Their effects on program loyalty and customer loyalty. Im, H., & Ha, Y. For the retail firm: To have an appealing and no-nonsense front-end, in order to create customer sustained preference towards the shop (financially translated to a steady cash-flow) and profitability through an achieved higher gross margin. Different types of research approaches are used for different problems. As the retail market constantly evolves and expands, keeping track of trends by conducting regular market research pays off in the long run, resulting in better conversion rates and a higher ROI. consumption of fashion: Does ownership type of shared goods matter? An exploration of the cognitive-affective model of satisfaction in a shopping context: A testing of competing models. Since our founding in 2007, we have combined our extensive retail industry backgrounds and on-going retailer survey data to bring objective and pragmatic insights to the entire retail community. Let’s analyze each of them separately. In the last four years, she has served as the principal investigator for College of Design/UMN Extension Grant Projects. Satisfied customers’ love toward retailers: A cross-product exploration. Emerging technologies further increase the flow of ideas, people, and products globally. Use Social Media Monitoring to Generate Instant Feedback. London, UK: IB Tauris. Journal of Fashion Marketing and Management, 10(2), 238-250. In order to win over your customers, you need to offer them more than competitive prices. Role of web site design quality in satisfaction and word of mouth generation. Minnesota: Strategies for success. Ha, Y., & Im, H. (2014). Move Over Experience, Make Room for Empowerment, Retail Performance Pulse: September Storms Dampen Store Results, Tailoring Your Store Staff Toward Shopper Service, Rethinking the Physical Space – Insights from China’s Evolving Retail Industry, two basic types of retail market research, the SWOT (strengths, weaknesses, opportunities, threats) approach, social networks are also invaluable market research tools, a plethora of social media monitoring tools. 2) Decide the research approach . Her recent research investigates virtual reality technology for the aging consumer. Journal of Global Fashion Marketing, 3(3), 108-118. Specific areas of focus include sustainable consumption of sharing economy & collaborative consumption, international retailing, and digital entrepreneurship. Wu, J., Kim, A. Also, as an engaged scholar, she is committed to conduct research that: (a) empowers marginalized communities, (b) describes the complex characteristics of ethnic minority communities, and (c) incorporates the views, concepts, and visions of the communities she studies. She joined the University of Minnesota in 2008 after serving on the faculty at Washington State University. In Berg encyclopedia of world dress and fashion: East Asia (Vol.6, online version, word count: 2,795). As a point of focus on a specific and important geographical and cultural case, Wu’s research on Chinese consumers’ fashion choices and their reciprocal influences on fashion design and distribution at a global level extends and is integral to her research on retailing and design. For example, you need to consider both demographic data such as age, race, sex, education, and income, and psychographic information on your consumers, including their personality, values, beliefs, lifestyle, and values. Imagination + life: Wang Yiyang’s design core, in J. Wu, (Ed.) Kim, H-Y., & Lee, M. (2010). Examining the role of price and production transparency in fashion marketing. Personal luxury values associated with fashion brand consumption: An exploratory analysis of demographic variations in the United States. This is exactly what every retailer just starting out needs to have in mind. Consumers' Use of Technology in Shopping Journal of Fashion Marketing and Management, 19(1), 69-86. This definition suggests, first, that research information is neither 2. Fashion product display: An experiment with Mockshop investigating color, visual texture, and style coordination. Journal of Research in Interactive Marketing, 4(4), 280-295. 31(13), 2273-2288. (2007). (2010). Naeun (Lauren) Kim received her BA in Economics and International Studies with a certificate in Integrated Marketing Communications at Northwestern University; MS in Management at the Kellogg School of Management, Northwestern University; and Ph.D. in Textile Technology and Management at North Carolina State University. Selected Journal Publications Fashion Practice: The Journal of Design, Creative Process & the Fashion Industry, 7(1), 75-97. profiles of the main customer segments becomes crucial for the retail innovation process. (2018). Visual Perception and Information Processing Clothing & Textiles Research Journal, 29(1), 67-82. International Journal of Retail and Distribution Management, 43(6), 1-24. Chinese young generation’s perceptions and consumption of clothing for sustainability. Her general research interests center around how consumers behave in the global and digital world. Conducting a detailed retail market research is a daunting task that requires investing a great deal of effort. (2012). Conducting a detailed retail market research is a daunting task that requires investing a great deal of effort. Ha, Y., & Im, H. (2012). & Johnson, K.P.K. When executed properly and combined with the tools listed above, social media will help you provide your consumers with real-time customer service and develop an authentic, omnichannel user experience. Wu, J. Kim, H-Y., Kim, Y., Jolly, L., & Fairhurst, A. Im, H., & Ha, S. (2011). Contact us. Step no 2 – 4 – Design the market research plan. The implementation of such research tools plays an integral role in both opening a brick-and-mortar store and building an e-commerce website to support it. A conceptual model of the consumer’s retail search process (CRSP) and several research … Janigo, K. & Wu, J. Kim, H-Y., Lee, J., Mun, J., & Johnson, K. K. P. (2017). Retail merchandising innovations generally take place in retail stores instead of being initiated from research.